HERMÉS PRINT ADS
SCAD PROJECT
CAMPAIGN GOAL
The goal of the Hermès advertising campaign was to create a multi-channel campaign for using high fashion photography techniques. I thought that magazine print ads, Facebook ads, and transit ads would be the most appropriate placements for this campaign. I had access to a few real scarves from Hermès, so I knew that I would be advertising their iconic scarves. I was able to complete two separate shoots with two different models, Odette di Camier and Andrea Garneata.
PLANNING
In order to proceed with this project, I scouted a few locations in the Atlanta area, chose the scarf that I wanted to use for the photoshoot.
FINAL IMAGES
After completing the photoshoot, I selected the most colorful and dynamic images. I edited the images using Adobe Lightroom, and sized them for Print, Transit, and Social Media Mockups in Adobe Illustrator.
MOCKUPS
