SOCIAL MEDIA
PAID PROJECTS
PROJECT OVERVIEW
Throughout my time working as a marketing specialist in Atlanta, I have had the opportunity to manage social media accounts for multiple different clients as a freelancer and agency worker, including Peach Coffee Roasters, USA Today, and Modern Luxury. When I managed these accounts, I handled content creation and editing, daily growth and engagement, and analytics reporting.
PEACH COFFEE ROASTERS
During my time working on the Peach Coffee Roasters account, I created and edited photo content for their Instagram feed and stories and handled their daily growth and engagement. The account grew by 500 followers over 6 months after I implemented giveaway and influencer strategies.
USA TODAY
During my time working on the USA Today Tik Tok account, I had the opportunity to edit content from their bank of videos for the Tik Tok format, write copy for captions and to enhance videos, and choose hashtags that would allow the videos to perform best in the algorithm. On my last day on the account, it had grown to over 965 thousand followers, and my top-performing video had over 6 million views.
MODERN LUXURY
During my time working on the Modern Luxury - Atlantan Instagram and Facebook accounts, I helped clients to design posts to promote their business, created content calendars for feed and story posts, and managed DMs and comment activity.
